Wholesale Plus Size Nightgowns for Boutique Retailers
Driven by the global rise of body positivity and the desire for comfortable yet expressive clothing, more plus-size women seek ease of wear and the confidence to feel sexy at home and in intimate settings.
BlueRabbit offers a wide range of plus-size nightgowns, whether enhancing soft, feminine curves or creating a playful, seductive mood through see-through designs, our collection is tailored to support your wholesale business.
If your plus size nightgowns wholesale order has any quality problem, you will get fast recovery or refund within 72 hours, contact us or join us.
Plus size nightgowns
Solid Color V-Neck Lace Trim plus size nightgown
YY-019
$1.8/pc
V-Neck Hem Lace Trim and Chest & Back Lace Pattern plus size nightgown
YQ-T901
$2.8/pc
V-Neck Lace Upper Body plus size nightgown
XD-9900
$2.88/pc
Heart Shape Pattern on Chest plus size nightgown
KM-R70064
$2.2/pc
Plus size long nightgowns
Solid Color plus size long nightgown
DN-H7011
$5.8/pc
Solid Color High Slit with Lace Pattern plus size long nightgown
TY-DD
$5.6/pc
Satin with Pattern plus size long nightgown
DN-H6136
$7.4/pc
Solid Color Front High Slit plus size long nightgown
TY-QKC
$6.2/pc
Plus size satin nightgowns
V-Neck plus size satin nightgown with Pattern
HQSY-H97010
$6.6/pc
Solid Color Spaghetti Strap plus size satin nightgown
YQ-1264
$2/pc
Solid Color V-Neck Lace Pattern on Chest and Side Waist plus size satin nightgown
YQ-Y113
$1.8/pc
Solid Color V-Neck Lace Pattern on Chest plus size satin nightgown
BYB-5034
$2.8/pc
Plus size sheer nightgowns
Lace Pattern V-Neck with Polka Dot Hem plus size sheer nightgown
XYR-M440
$5.6/pc
Lace Pattern on Lower Body plus size sheer nightgown
According to Dimension Market Research, the global plus-size women’s clothing market was valued at approximately USD 308 billion in 2024. It is projected to reach USD 444.4 billion by 2033, with a compound annual growth rate (CAGR) of 4.2%.
The Body Positivity movement has encouraged brands to embrace inclusive designs, making plus-size nightgowns a popular niche category.
The leading consumer group is women aged 25 to 45, with some extending into 50+. The core markets are North America and Europe, while emerging markets such as Southeast Asia, Latin America, and the Middle East are seeing rapid demand growth.
Popular Categories and Trends:
Satin nightgown: Lightweight and silky, ideal for intimate moments, and offers a premium look.
Lace-trimmed nightgown: Featuring lace details, V-neck or spaghetti straps, balancing sexiness with modesty.
Sheer nightgown: Made of see-through materials, appealing to specific audiences for a romantic atmosphere.
Long nightgown: Long styles with slits are preferred by mature women.
The core function of plus-size sleepwear is generous sizing, offering enough room in the bust and hips to prevent tightness and ensure non-restrictive and comfortable wear.
Key selling points lie in promoting body confidence, enhancing the beauty of curves and silhouette, elevating the wearer’s sexiness and sensual appeal, and fostering intimacy with their partner.
Plus-size nightgowns feature lace, V-necks, slits, and inclusive cuts with soft fabrics, blending sexiness with comfort for home wear.
Young plus-size women (25-35): Their core needs are sexiness, beauty, and social sharing. Use camisole, lace, and satin elements.
Middle-aged plus-size women (35-55): Focus more on comfort, quality, and elegance. Wear long lengths, solid colors, and polka dots.
Self-use consumers: Prioritize personal acceptance and sensory experience. Recommend nightgowns with high elasticity, softness, and non-binding features.
Intimate setting buyers: Focus on pleasing partners and enhancing intimacy. Recommend deep V, sheer, and sensual styles.
Gift buyers: Usually for Valentine’s Day or anniversaries—recommend products with premium packaging to enhance the sense of ritual and luxury.
Copywriting Strategy: Create Resonance + Highlight Value
Use plus-size models (e.g., XL/3XL/5XL) to show realistic wear effects and emphasize “inclusive sizing with minimal retouching.”
Highlight the specific value of each product—for example, sheer lace styles create a teasing, semi-revealed effect that greatly enhances desire.
